Minnesota Thunder need to define target market

Recently, I started a series of posts that deal with strategically marketing the Minnesota Thunder. I promise that the second article in the series is forthcoming.

In the meantime, please check out bq’s addition to the big question. He starts by noting that the Thunder do not have a clearly-defined target market:

The reality is that the market which is truly the “target market” for the Thunder should be the 25-40 year olds who play or who have played soccer. There are thousands of Minnesota amateur soccer players who played Minnesota Youth Soccer Association (MYSA) or some other state affiliated soccer program as a youth. Many of these guys still play in organizations like the Minnesota Recreational Soccer League (MRSL).

 
Further, bq says that the target market does, indeed, exist:

Guys I see at The Local or Brits watching EPL, Champions League, Euro-Cup or World Cup games. They want to see the quality of the EPL, La Liga, or international soccer. For many MLS is not even good enough. In one sense it’s fantastic that we have come to a point in this country where we have enough of a population of soccer fans that actually understand and know the quality and intricacies of the game.

 
So, why aren’t they coming to Thunder games?

My best guess is that they need to be entertained. Does that mean coming to a game to sit on their hands quietly and watch a USL soccer team play? I don’t think so. In fact I know that this is not what they want or will pay for. I think they need more than that and they need to be romanced into it.

 
But what can the Thunder do to reach them? Stay tuned; bq has more to offer.