Comments on: How U.S. Soccer can use the blogosphere to increase brand awareness (Part I: Sharing Video) http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/ Thu, 11 Mar 2010 16:27:44 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: On The Pitch http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-94935 On The Pitch Mon, 24 Dec 2007 01:44:06 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-94935 <strong>US Soccer and the SoccerSphere...</strong> Josh at Throughball takes US Soccer to task over their disregard for the many soccer blogs out there covering US Soccer on a daily basis. Clearly US Soccer can do more to leverage the SoccerSphere and expand the reach of US Soccer online. ...... US Soccer and the SoccerSphere…

Josh at Throughball takes US Soccer to task over their disregard for the many soccer blogs out there covering US Soccer on a daily basis. Clearly US Soccer can do more to leverage the SoccerSphere and expand the reach of US Soccer online.
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]]> By: How U.S. Soccer can use the blogosphere to increase brand awareness (Part III: Providing Incentives) - ThroughBall.com http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-91654 How U.S. Soccer can use the blogosphere to increase brand awareness (Part III: Providing Incentives) - ThroughBall.com Thu, 13 Dec 2007 14:45:32 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-91654 [...] the first and second [...] [...] the first and second [...]

]]> By: Around the Soccersphere: November 20, 2007 — ThroughBall.com http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-84626 Around the Soccersphere: November 20, 2007 — ThroughBall.com Tue, 20 Nov 2007 14:29:09 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-84626 [...] Like the U.S. Soccer Federation, MLS needs to open up [From College to the Pros] [...] [...] Like the U.S. Soccer Federation, MLS needs to open up [From College to the Pros] [...]

]]> By: Around the Soccersphere: November 20, 2007 — ThroughBall.com http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-84627 Around the Soccersphere: November 20, 2007 — ThroughBall.com Tue, 20 Nov 2007 14:29:09 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-84627 [...] Like the U.S. Soccer Federation, MLS needs to open up [From College to the Pros] [...] [...] Like the U.S. Soccer Federation, MLS needs to open up [From College to the Pros] [...]

]]> By: How U.S. Soccer can use the blogosphere to increase brand awareness (Part II: Allowing Access) — ThroughBall.com http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-83312 How U.S. Soccer can use the blogosphere to increase brand awareness (Part II: Allowing Access) — ThroughBall.com Fri, 16 Nov 2007 14:36:55 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-83312 [...] Miss the first one? It’s here. [...] [...] Miss the first one? It’s here. [...]

]]> By: Welcome, ussoccer.com “Best Of U.S. Soccer” visitors — ThroughBall.com http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-83059 Welcome, ussoccer.com “Best Of U.S. Soccer” visitors — ThroughBall.com Thu, 15 Nov 2007 21:17:29 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-83059 [...] How U.S. Soccer can use the blogosphere to increase brand awareness (Part I: Sharing Video) [...] [...] How U.S. Soccer can use the blogosphere to increase brand awareness (Part I: Sharing Video) [...]

]]> By: bq http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-81727 bq Sun, 11 Nov 2007 18:35:58 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-81727 Agreed. Have thought the same thing when I've tried to link on our blog by embedding. Doesn't make any sense does it. Almost as bad as when US Soccer took World Cup ticket orders last year by having you fax them in. They had one fax machine and US Soccer. They said they had no idea they were going to get 20 some thousand requests. HELLO! And Laurie is correct. There is this big void that is slowly starting to get filled by mainstream media only because we the bloggers and discussion board junkies made them take notice that there a whole bunch of us out there. These are the very people US Soccer want to involve. So why alienate them. Agreed. Have thought the same thing when I’ve tried to link on our blog by embedding. Doesn’t make any sense does it. Almost as bad as when US Soccer took World Cup ticket orders last year by having you fax them in. They had one fax machine and US Soccer. They said they had no idea they were going to get 20 some thousand requests. HELLO!

And Laurie is correct. There is this big void that is slowly starting to get filled by mainstream media only because we the bloggers and discussion board junkies made them take notice that there a whole bunch of us out there. These are the very people US Soccer want to involve. So why alienate them.

]]> By: Jeff http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-80833 Jeff Sat, 10 Nov 2007 02:00:42 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-80833 Very nice post. With the game in this country, it's all about marketing. I agree with Jimmy's post above - ease of accessibility is EVERYTHING. I also agree with Jimmy's assessment of an "immature" market, though I might define it differently. The immaturity of the American sports fan is also emotional, and here I speak of the snobbery we too often see from columnists and commentators who write about our game once every four years at the World Cup to tell everyone how much they hate it. These are the people who have to be reached, and they aren't going to be reached the way the rest of us look, through U.S. Soccer. I consider myself pretty fortunate - I get FSC, GolTV and Setanta Sports so my weekends are PnP DVR-fests. I'll look all over the net for clips I want to see, but the casual fan will not. So providing opportunity is everything. If our game is to be the wave of the future in the United States, U.S. Soccer needs to release its death grip. Very nice post. With the game in this country, it’s all about marketing. I agree with Jimmy’s post above – ease of accessibility is EVERYTHING.

I also agree with Jimmy’s assessment of an “immature” market, though I might define it differently. The immaturity of the American sports fan is also emotional, and here I speak of the snobbery we too often see from columnists and commentators who write about our game once every four years at the World Cup to tell everyone how much they hate it.

These are the people who have to be reached, and they aren’t going to be reached the way the rest of us look, through U.S. Soccer.

I consider myself pretty fortunate – I get FSC, GolTV and Setanta Sports so my weekends are PnP DVR-fests. I’ll look all over the net for clips I want to see, but the casual fan will not. So providing opportunity is everything. If our game is to be the wave of the future in the United States, U.S. Soccer needs to release its death grip.

]]> By: Jimmy Chowda http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-80742 Jimmy Chowda Fri, 09 Nov 2007 21:01:17 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-80742 Great post! For an organization trying to get their brand out to an immature market, you would figure their content would be easily assessable. Care for a link exchange? Click on my name for the link. Great post! For an organization trying to get their brand out to an immature market, you would figure their content would be easily assessable.

Care for a link exchange? Click on my name for the link.

]]> By: Jeremy http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/comment-page-1/#comment-80700 Jeremy Fri, 09 Nov 2007 18:16:28 +0000 http://www.throughball.com/2007/11/09/marketing-us-soccer-to-the-blogosphere-part-one/#comment-80700 <em>You are the proof of my pudding. Wait, that’s not right, is it?</em> Wait, you have pudding? I have two questions: How much and give it to me. You are the proof of my pudding. Wait, that’s not right, is it?

Wait, you have pudding? I have two questions: How much and give it to me.

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